​​I use a scientific mind, artistic heart approach to help your team discover, decide, and design amazing things
Talks
Original and powerful ideas to help your team discover amazing things
Sessions
Powerful team sessions to discover, decide, or design something new, important, or amazing
Advising
Unique support for your big picture thinking and ongoing big projects
Services Overview​
I use a scientific Ph.D. mind, an artistic Disney Imagineer heart, and a business professor sensibility to help your team.
​
I bring original ideas and approaches to help you:
​
-
tell the best stories
-
design amazing experiences
-
reach new and resistant audiences
-
be ridiculously and effectively creative
-
create ambitious big picture strategies
-
develop and maintain norm-breaking brands
-
build happy fan bases and great cultures
-
and live your personal and organizational values
​
​
Professionally my work focuses on:
​​
-
consumer experiences and product design | Walt Disney Imagineering, Netflix Consumer Insights
​
-
organizational experiences and creative culture design | Nike Advance Innovation Collective, Microsoft Onboarding
​
-
storytelling and marketing design | Google Brand Studio, Oregon Marketing Professor
​
-
education and professional development | Apple University, Stanford D-School
​
-
academic behavioral science research | Duke University, UC Irvine
Talks & Trainings ​
​
Original and powerful ideas to help your team discover and do amazing things.
I share ideas that I've used to help world experts, scrappy upstarts, and curious minds of all kinds, to help you:​
​
-
Discover new and original ideas
-
Develop powerful fundamental competencies
-
Apply new ideas and insights to your challenges
​
​
​
Sessions​
Ideate and strategize in unique and effective sessions that will bring your team originality, clarity, and alignment.
​
Get your team half-day or full-day sessions when you need to:
​
-
Discover something new about an audience, market, science, trend, or your own brand and values
-
Decide something important and get aligned around big picture strategy
-
Design something original and powerful for the marketplace or workplace ​​
Advising & Consulting​
​
Original and powerful ideas and support for your big picture thinking and big project goals.
​
Your vision will be respected and cared for, and you'll enjoy every minute of the consulting as you will: ​
​
-
Discover new ideas and inspirations
-
Decide better around big and everyday challenges
-
Design original and powerful things for your audiences
“Troy has the superpower to turn science into tools”
Brad Robertson
Partner, On Your Feet
​
​
"Weekly, if not more, where I recall something that came from the workshops."
Casey Ingles
Director of Brand Strategy, Owens Corning
The Joy Difference​
I help great people, teams, and organizations do even greater work where a core goal is always to make their _________ more joyful.
​
Joy is the ideal universal outcome and process. Joyful experiences, products, and stories succeed more in the marketplace, and joyful education and cultures lead to better results.
​
Whatever we are doing, we should be designing for joy.
​