​

Hiduke House is both

​​

• a boutique professional consultancy

​

• and a public ideas project

​​

 

It is founded and ran by me, Troy Hiduke Campbell

​

• a Duke consumer psychology PhD

​

• former Oregon marketing professor

​

• former Disney Imagineer, and consultant to Nike, Netflix, and Google in brand, strat, and design

​

• current chief scientist of at the professional development and creative firm On Your Feet

​​

​

At Hiduke House, I help world experts and everyone 

​

• tell the best stories

 

• design amazing experiences 

 

• reach new and resistant audiences 

 

• be ridiculously and effectively creative

 

• create ambitious big picture strategies 

 

• develop and maintain norm-breaking brands 

 

• build happy fan bases and great cultures

 

• live their personal and organizational values

​​​

​

My work focuses on

 

• consumer experiences and product design | Walt Disney Imagineering, Netflix Consumer Insights 

​

• organizational experiences and culture design | Nike Advance Innovation Collective, Microsoft Onboarding 

​

• storytelling and marketing design | Google Brand Studio, Owens Corning Pink Tank

​

• education and professional development | Apple University, Stanford D-School

​

• academic behavioral science research | featured in NPR’s Hidden Brain and The New York Times 

​

​

I do this professionally with

 

• innovative and interactive talks 

 

• ideation and strategy sessions 

 

• focused and fun consulting 

 

 

 

I do this publicly with 

 

• a massive multi-form ideas library 

 

• as an academic researcher 

 

• as a university educator 

​

​

​

I aim to reach three audiences​

​

• awesome clients

​

• amazing collaborators

​

• people with curious minds 

​

​

​

I produce many novel ideas, including the

​​​

• original idea of The Destiny Narrative

​

• adapted idea of Portals

​​​

• the science of Solution Aversion

​​​​​

​

​

You can start discovering new ideas right now with 

 

• short colorful idea summary slides

​​​​

• a highly produced ideas podcast

​​

• summaries of academic science 

​​​

​

​

Enthusiastically,

 

 -Troy-

​

​

P.S. I made a guide sorted by professions to help you find the most useful Hiduke House ideas and services.

​