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Hiduke House is both

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• a boutique professional consultancy

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• and a public ideas project

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It is founded and ran by me, Troy Hiduke Campbell

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• a Duke consumer psychology PhD

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• former Oregon marketing professor

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• former Disney Imagineer, and consultant to Nike, Netflix, and Google in brand, strat, and design

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• current chief scientist of at the professional development and creative firm On Your Feet

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At Hiduke House, I help world experts and everyone 

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• tell the best stories

 

• design amazing experiences 

 

• reach new and resistant audiences 

 

• be ridiculously and effectively creative

 

• create ambitious big picture strategies 

 

• develop and maintain norm-breaking brands 

 

• build happy fan bases and great cultures

 

• live their personal and organizational values​​​​​​

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I do this professionally with

 

• innovative and interactive talks 

 

• ideation and strategy sessions 

 

• focused and fun consulting ​

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I do this publicly with 

 

• a massive multi-form ideas library 

 

• as an academic researcher 

 

• as a university educator 

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The work focuses on

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• consumer experiences and product design | Walt Disney Imagineering, Netflix Consumer Insights 

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• organizational experiences and culture design | Nike Advance Innovation Collective, Microsoft Onboarding 

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• storytelling and marketing design | Google Brand Studio, Owens Corning Pink Tank

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• education and professional development | Apple University, Stanford D-School

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• academic behavioral science research | featured in NPR’s Hidden Brain and The New York Times 

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One main thing I do is produce ideas such as the

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• original idea of The Destiny Narrative

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• adapted idea of Portals

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• science of Solution Aversion

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You can start discovering new ideas right now with 

 

• short colorful idea summary slides

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• a highly produced ideas podcast

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• summaries of academic science 

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Enthusiastically,

 

 -Troy-

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P.S. I made a guide sorted by professions to help you find the most useful Hiduke House ideas and services.

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