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I use a scientific mind, artistic heart approach to help people discover, decide, and design amazing things 

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Here's what that means . . .

Basics â€‹

 

The scientific mind, artistic heart approach combines two overlapping but distinctly different approaches.

 

Together they can lead to:

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  • divergent ways of thinking

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  • different knowledge libraries

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  • diverse tools and inspirations

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When you have both, you can see so much more. 

The Scientific Mind â€‹

 

The scientific mind is thinking and doing through knowledge that is generated with evidence and logic.

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Science is:

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  • intentionally precise

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  • literally defined

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  • functionally rigid

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Science is uniform: there is no individual voice, only fact. 

The Artistic Heart​​

 

The artistic heart is thinking and doing through expression, abstraction, and techniques that go beyond science.

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Art is:

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  • expansively abstract

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  • rebelliously emotional

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  • deeply flexible

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Art is personal: it embraces the unique insights that can come from an individual.  

Combination​

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The scientific mind and artistic heart combine for original and powerful results. â€‹

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I believe everyone has a scientific mind and an artistic heart and I want everyone to truly explore it through ideas and experiences.

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My combined approach is expressed with: â€‹

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  • A history of work done with the most innovative brands, universities, and small start-ups that has unlocked the power of this combined approach

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  • A podcast and white paper series that straightforwardly defines and applies original and powerful ideas at the intersections of story, design, art, psychology, research, society, and business.

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  • library of ideas captured in artistic forms, such as lyrics, stories, pitches, and more, but always done with a scientific minded intentionality and precision 

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Embrace the complementary.

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