Use a scientific mind, artistic heart approach to do and design everything better
Troy Hiduke Campbell, PhD
Hiduke House is home for scientific mind, artistic heart approaches to strategy, storytelling, design, innovation, creative, culture, brands, and most everything.
I bringing a scientific Ph.D. mind, an artistic Disney Imagineer heart, and a business professor sensibility to help great people do great work that has a human element.
In my work I also share many original and powerful ideas.
"Troy is a creative, bursting with ideas and the passion to pursue them."
Adrian Camilleri
Netflix Collaborator
“Troy has the superpower to turn science into tools.”
Brad Robertson
Partner, On Your Feet
“Troy delivers creative and theatrical talks that delight audiences.”
Peter McGraw
Author of The Humor Code
"Troy had our senior leaders feeling energized and inspired."
Pamela Kelly-Dockter
Product Owner, Intel
“#1 most discussed psychology research paper of the year online.”
Altmetric
Academic Measurement Firm
“Solution aversion is brilliant research.”
Adam Grant
Author of Think Again
Lyrics About & Song Drafts Library
Ideas captured in original lyrics by Troy Hiduke Campbell
Turned into song drafts, paired with commentary, and included in longer podcasts. Made for songwriters and everyone.