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I bring a scientific mind, artistic heart point of view to design, story, creativity, brand, culture, and psychology to help people learn and make amazing things.

 Troy Hiduke Campbell, PhD

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Podcast Trailer

Art by  Tim Lee

Hiduke House is both my professional consultancy and my idea-sharing project.

It is a home for scientific mind, artistic heart approaches, developed over a career studying and applying consumer, social, and orgaization psychology as a Duke Universtiy PhD, U of Oregon marketing professor, UC Irvine art scholar, Disney Imagineer, advisor to Nike, Netflix, start ups, governments agencies, non profits, and many more.

 

I hope one of these ideas or services can help you discover and make something amazing.

-Troy Hiduke Campbell-

Splattered Paint

Multi-Narrative Storytelling: How to Tell A Big Story

Art by OYF and Gary Hirsch

"Troy is a creative; bursting with ideas and the passion to pursue them."

Adrian Camilleri

Netflix Collaborator

“Troy has the superpower to turn science into tools.”

Brad Robertson

Partner, On Your Feet

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The  Science of Cool: How to Break Norms and Make Amazing Things

Graphics by Issac Auxier

“Troy delivers creative and theatrical talks that delight audiences.”

Peter McGraw

Author of The Humor Code 

"Troy had our senior leaders feeling energized and inspired."

Pamela Kelly-Dockter

 Product Owner, Intel

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Portals: How to Better Begin Everything

Podcast Apperance on FLIP THE SWITCH

“#1 most discussed psychology research paper of the year online.”

Altmetric 

Academic Measurement  Firm  

“Solution aversion is brilliant research.”

Adam Grant

Author of Think Again

White Brick Wall

Original Science: How to Combat Solution Averion, Bias, and More 

Art by MR Trower 

Past Work​

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Guest Experience

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Science Stories

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Brand Development

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Sci Comm

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User Experience

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Creative Culture

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Academic Innovation

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Event Design

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Brand Mission

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Adaptive Leadership

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Design Thinking

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Community Design

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