Hiduke House is a home for scientific mind, artistic heart approaches to design, story, strategy, brands, innovation, creative, culture, experiences, and most everything!
Troy Hiduke Campbell, PhD
I work with great people to do great work.
I do this by bringing a scientific psychology Ph.D. mind, an artistic Disney Imagineer heart, and a business professor sensibility to make amazing things and solve big problems.
As part of this work I share many original and powerful ideas via science, white papers, podcasts, fictional stories, lyrics, and more.
"Troy is a creative, bursting with ideas and the passion to pursue them."
Adrian Camilleri
Netflix Collaborator
“Troy has the superpower to turn science into tools.”
Brad Robertson
Partner, On Your Feet
“Troy delivers creative and theatrical talks that delight audiences.”
Peter McGraw
Author of The Humor Code
"Troy had our senior leaders feeling energized and inspired."
Pamela Kelly-Dockter
Product Owner, Intel
“#1 most discussed psychology research paper of the year online.”
Altmetric
Academic Measurement Firm
“Solution aversion is brilliant research.”
Adam Grant
Author of Think Again
Lyrics About & Song Drafts Library
Ideas captured in original lyrics by Troy Hiduke Campbell
Turned into song drafts, paired with commentary, and included in longer podcasts. Made for songwriters and everyone.
